An attempt to hold search engines accountable for pay per click (PPC) fraud

As billions of advertising dollars flow into searh engine pay per click (PPC) advertising, concerns for fraud activity is taking center stage. Below are a few links to the stories around a group of advertisers who are trying to hold Google, Yahoo!, AOL, Ask, Disney, Lycos, LookSmart, and FindWhat accountable for fraudulent activity through their networks.

"Lane's [Gifts and Collectibles] alleges a conspiracy in which the companies worked with one another to create an online environment that harms advertisers."
-Search Engine Watch Blog

Articles:
Click Fraud Class Action Lawsuit?

Internet Firms Face Legal Test on Advertising Fees

Internet giants sued over click fraud