Chicken Little Redux: "The Sky Isnt Falling"
Dana Blankenhorn blogs:
"But the sky is not falling. Click fraud is not destroying Internet advertising. In fact, business is booming. CP/M (as in cost-per-thousand) programs are making a comeback. Sponsorships are on the rise."
I guess the sky is never falling...till its your sky. Advertisers of all business sizes have been affected by click fraud. Some have had to cutback on spending or even pull out altogether because of their losses.
When you consider that the PPC fraud war is two fronts (your competitors and rouge site publishers running your ads) it makes the dangers very real.
"In fact, business is booming."
Of course it is. GartnerG2 pointed out at a conference I attended, through an enormous amount of data and statistics, that the #1 way for advertisers to reach teens and young adults is the internet. This combined with the continued growth of broadband is turning the PC into an every day appliance and the search engines into an every day application.
CP/M (as in cost-per-thousand) programs are making a comeback.
Of course they are. Now that Google has implemented a CPM solution with site targeting technology and the fact that pay per click (PPC) fraud is starting to be heard of more and more for what it is. But how long till the fraudsters F5 refresh your CPM campaign into oblivion from some dynamic IPs (or AOL Accounts)?
"Sponsorships are on the rise."
Of course they are, those links do wonders for your natural search engine rankings (SEO). However, SEO is only part of the strategy for search engine advertising, with pay per click (PPC) being its other half.
The fact is the sky isnt falling for everyone, some dont even know whether it is falling or not and some dont even know to look up to see. But for those who have and are trying to work through it its good to know that there are tools to monitor and fight pay per click (PPC) fraud.
"But the sky is not falling. Click fraud is not destroying Internet advertising. In fact, business is booming. CP/M (as in cost-per-thousand) programs are making a comeback. Sponsorships are on the rise."
I guess the sky is never falling...till its your sky. Advertisers of all business sizes have been affected by click fraud. Some have had to cutback on spending or even pull out altogether because of their losses.
When you consider that the PPC fraud war is two fronts (your competitors and rouge site publishers running your ads) it makes the dangers very real.
"In fact, business is booming."
Of course it is. GartnerG2 pointed out at a conference I attended, through an enormous amount of data and statistics, that the #1 way for advertisers to reach teens and young adults is the internet. This combined with the continued growth of broadband is turning the PC into an every day appliance and the search engines into an every day application.
CP/M (as in cost-per-thousand) programs are making a comeback.
Of course they are. Now that Google has implemented a CPM solution with site targeting technology and the fact that pay per click (PPC) fraud is starting to be heard of more and more for what it is. But how long till the fraudsters F5 refresh your CPM campaign into oblivion from some dynamic IPs (or AOL Accounts)?
"Sponsorships are on the rise."
Of course they are, those links do wonders for your natural search engine rankings (SEO). However, SEO is only part of the strategy for search engine advertising, with pay per click (PPC) being its other half.
The fact is the sky isnt falling for everyone, some dont even know whether it is falling or not and some dont even know to look up to see. But for those who have and are trying to work through it its good to know that there are tools to monitor and fight pay per click (PPC) fraud.
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