Pay Per Click Fraud: The Biggest Threat to Your ROI

...you still don't know if the click performance you're paying for is even a person clicking on your ad. Enter, Click Fraud. There is growing evidence that click fraud is a widespread practice, and this begs the question as to whether we pay for new customers or simply clicks.

-Payam Zamani, RIS Media Marketing is Measured by ROI, Not Clicks

We have numerous ways to get the best ROI out of pay per click (PPC) campaigns:

• You can research your keywords with Wordtracker, the Google Adwords sandbox, Overtures search term suggestion tool and DigitalsPoints keyword suggestion tool.
• You can A/B test your ad text.
• You can rotate ad positionings.
• You can track conversion and cut keywords and ads who's CPA is just too high.

But the one thing you cant readily do is determine how much money your losing to click fraud every day. The more money hemorrhagerage due to fraud the higher your CPA goes and the lower your ROI is. Having a third party pay per click (Pfraudruad auditing service, such as VeriClix, allows your to fully understand how big of a fraud problem you have. With 3rd party monitoring you can automatically catch user information in real time and provide detailed reports to assist your Adwords and Overture (Yahoo! Search Marketing) reps in helping you recoup your losses.