Pay Per Click Fraud: Detection, Analytics and Advocacy
Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector.
"Google CFO George Reyes stated, "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."
Keeping track of campaign metrics is the key to detecting and dealing with click-fraud.
Jim Hedger gets this right and he knows his facts.
With the advent of click forensic analytics and advocacy as a professional segment of the Search Marketing industry, a strong foundation for such cooperation is being built.
Cooperation? Hhmm. I dont think its cooperation at this point. Its more like customer service.
With a pay per click (PPC) fraud monitoring service such as VeriClix providing detailed reporting on the fraud activity with an advertisers campaign and the publicity PPC fraud is getting, Google and Overture (Yahoo! Search Marketing) have to take these reporting seriously and investigate them. Trying to downplay the seriousness of pay per click (PPC) fraud to customers they way they have done officially in the media could cause much more trouble and add to the fire of the possible class action lawuit currently in the courts.
Full Story: Click Fraud: Detection, Analytics and Advocacy
"Google CFO George Reyes stated, "I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."
Keeping track of campaign metrics is the key to detecting and dealing with click-fraud.
Jim Hedger gets this right and he knows his facts.
With the advent of click forensic analytics and advocacy as a professional segment of the Search Marketing industry, a strong foundation for such cooperation is being built.
Cooperation? Hhmm. I dont think its cooperation at this point. Its more like customer service.
With a pay per click (PPC) fraud monitoring service such as VeriClix providing detailed reporting on the fraud activity with an advertisers campaign and the publicity PPC fraud is getting, Google and Overture (Yahoo! Search Marketing) have to take these reporting seriously and investigate them. Trying to downplay the seriousness of pay per click (PPC) fraud to customers they way they have done officially in the media could cause much more trouble and add to the fire of the possible class action lawuit currently in the courts.
Full Story: Click Fraud: Detection, Analytics and Advocacy
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