Pay Per Click Fraud Threatens Rising Online Ad Revenue
Information Week has a nice recap/update article for the highpoints of what happening in the pay per click (PPC) world.
Information Week reaffirms what Ive been saying about click fraud accounting for 20% or more of all clicks depending on what industry your in (and how much your paying out for ads).
Joel Fineberg, the attorney for Lane's Gifts & Collectibles and Caulfield Investigations who are suing Google, Overture and other PPC networks, comments that he is"...seeking to bring some certainty and integrity into the system. We believe it is inherently unfair to charge customers for services which aren't being provided"
"Cost-per-click advertisers who are advertising within highly competitive niche markets, in which a high per-click cost is justified by a very high return on investment, can often be the most vulnerable to click-fraud activity--both competitor and network partner click fraud."
- Jessie Stricchiola, president of Alchemist Media Inc.
Full Article: Click Fraud Threatens Rising Online Ad Revenue
Information Week reaffirms what Ive been saying about click fraud accounting for 20% or more of all clicks depending on what industry your in (and how much your paying out for ads).
Joel Fineberg, the attorney for Lane's Gifts & Collectibles and Caulfield Investigations who are suing Google, Overture and other PPC networks, comments that he is"...seeking to bring some certainty and integrity into the system. We believe it is inherently unfair to charge customers for services which aren't being provided"
"Cost-per-click advertisers who are advertising within highly competitive niche markets, in which a high per-click cost is justified by a very high return on investment, can often be the most vulnerable to click-fraud activity--both competitor and network partner click fraud."
- Jessie Stricchiola, president of Alchemist Media Inc.
Full Article: Click Fraud Threatens Rising Online Ad Revenue
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