Flee from Pay Per Click Fraud?

Stan Hauser over at the feedbuzzard.com blog has a good article on that motivations of fraud (lining ones on pockets with your advertising dollars or your competitors looking to drive you out with a cost per acquisition that is just too high), the search engines response (lethargic and secretive). He does advise dropping out of keyword phrase who's costs have gotten out of control.

Well that's fine and dandy unless that keyphrase brings in the most sales or is a core keyword phrase for your branding. This is where a PPC fraud service like VeriClix comes in. Keep your ad, make your sales, then get back your dollars lost due to fraud by submitting an automated report. Why should we cower and run from click fraud when it can chase us away from a more profitable bottom line?

Full Story: The Cost Of Click Fraud