Pay Per Click Fraud Common Sense

Reprise Media has this informative post in which they say click fraud is unfairly emphasized when compared to traditional media scandals (newspaper circulation scandals, tv fact checking, etc.). The difference is that search marketing is all about the numbers, everything is track able and not based on bad formulas (newspaper circulations/pass-around factors, etc.) and the fact the you have many more individuals and small business people involved with their limited budgets. Full article at SearchViews.com