Federal judge sends Internet-ad suit back to state court

This is rather surprising. In a Dallas/Fort Worth Search Engine Marketing Association meeting I attended Stephen Malouf, part of the legal representation of those who filed this suit, believed the federal judge would agree to the PPC networks motion that the case should be heard in a federal court base on a new law.

Apparently it would have been more advantageous for the PPC networks to have this case in a federal court. Mr. Malouf mentioned something to the effect that in the state court if the PPC networks were ordered to show their advertising activity records that they would have to respond and would not have an opportunity for an appeal.

That's one for the little guy.

Here's the full story in the Austin American-Statesman.