Suspicious traffic drawn by Kanoodle ads on Web

Tell me something I don't know. Kanoodle has had problems with 'fishy traffic' for years.

"Kanoodle screens traffic for advertisers and reports the number of suspicious clicks that were blocked from reaching their site, Podell said."

Another example of PPC networks trying to 'police' themselves. Of course they wont provide information on what their criteria is for suspicious clicks. Basically its 'Here's what a great job we did filtering out fraudulent clicks'. And of course they more than likely have no way of publicly backing these numbers up.

"Long said he discovered the one-second traffic only because he set up his Web site specifically to track detailed information about visitors. Ordinarily his site would generate only summary information."

Folks...you need to be actively monitoring for click fraud all the time. Don't invest hundreds our thousands of dollars with no protection.Podell predicted that the paid-search industry will win its battle with click fraud before it erodes confidence in the popular mode of online advertising.

"I think we're constantly improving and monitoring the quality of our networks," he said, "and building better technology."

What rubbish. The PPC Networks may win but what about the advertisers? As long as the PPC networks aren't held accountable and are allowed to police themselves and are allowed to keep information that pertains to your advertising dollars locked up how can the advertisers win?

Here's the full story at The Buffalo News.