Google AdSense Fraud - How To Protect Your PPC Account

Aamir Farrukh has written an interesting piece on the different types of click fraud methods fraudsters can use. While his piece indicates that there may be only one main possible means of getting away from click fraud I would estimate that each method is effective...to a degree. Undoubtedly the Fraudster Maestro (aka Satan's Spawn) is the long term most successful of the bunch and one of the hardest to detect.

One way you could spot this type of fraud is to see if your conversions start dropping. It may start subtly at first but it should have a growth curve as the Fraudster Maestro's goal is to keep growing their profits from month to month. Greed on their part is their weakness and the growth of their greed will diminish your conversion and raise your cost-per-acquisition.

Full story: Google AdSense Fraud - How To Protect Your PPC Account