Click Fraud on SEMPOs Mind

It's time again for SEMPOs search engine marketing survey. I was pleased to see that once again, click fraud is on the topics to be covered list.

Make sure to complete a survey! This is how you let the PPC networks know how serious an issue this is for you and SEMPO is the voice to communicate it. Journalists gobble up these surveys and use them extensively, let's do our part.