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Friday, May 27, 2005

Click Where Art Thou?

Dallas, Texas attorneys Joel Fineberg, Dean Gresham and Stephen Malouf have recently launched a web site called Lost Clicks (www.lostclicks.com) in order to find potential click fraud victims. Full Story: Lost Clicks

Thursday, May 26, 2005

Click Fraud: The Biggest Threat to Your ROI

...you still don't know if the click performance you're paying for is even a person clicking on your ad. Enter, Click Fraud. There is growing evidence that click fraud is a widespread practice, and this begs the question as to whether we pay for new customers or simply clicks.

-Payam Zamani, RIS Media Marketing is Measured by ROI, Not Clicks


We have numerous ways to get the best ROI out of pay per click (PPC) campaigns:
  • You can research your keywords with Wordtracker, the Google Adwords sandbox, Overtures search term suggestion tool and DigitalsPoints keyword suggestion tool.
  • You can A/B test your ad text.
  • You can rotate ad positionings.
  • You can track conversion and cut keywords and ads who's CPA is just too high.

But the one thing you cant readily do is determine how much money your losing to click fraud every day. The more money hemorrhagerage due to fraud the higher your CPA goes and the lower your ROI is. Having a third party pay per click (Pfraudruad auditing service, such as VeriClix, allows your to fully understand how big of a fraud problem you have. With 3rd party monitoring you can automatically catch user information in real time and provide detailed reports to assist your Adwords and Overture (Yahoo! Search Marketing) reps in helping you recoup your losses.

Gift shop wants 'pay per click' lawsuit sent back to Arkansas

The lawyer for a gift shop at the center of a hoped-for class-action lawsuit told a federal judge last week that the case should be heard in state court, where proceedings started before Congress passed a law moving most class-action lawsuits to federal court. Full Story: Gift shop wants 'pay per click' lawsuit sent back to Arkansas court

Tuesday, May 24, 2005

Click Fraud Case: Federal or State Court?

U.S. District Judge Harry F. Barnes is reviewing the case and will make a ruling at a later date as to whether the case will go to a federal court or back to a state court.

Sources:
'Click fraud' case pondered

Monday, May 23, 2005

Attorneys Seek Advertisers for Click Fraud Class Action

Alllllllllllll Aboaaaaaaaaard!

Dallas attorneys Joel Fineberg, Dean Gresham and Stephen Malouf have launched LostClicks.com to help them find potential click fraud victims.

LostClicks.com asks visitors to help with the case by askign them to e-mail "If you have information about click fraud, have not been given answers or your money back from the search engines for suspected click fraud or you suspect click fraud and need to investigate...."

"What we'd like is for LostClicks.com to become an electronic meeting place for advertisers and individuals who are concerned about pay-per-click fraud," said Fineberg in a statement.

Source: Attorneys Seek Advertisers for Click Fraud Class Action

Sunday, May 22, 2005

Gift shop wants 'pay per click' lawsuit sent back to Arkansas

The lawyer for a gift shop at the center of a hoped-for class-action lawsuit told a federal judge last week that the case should be heard in state court, where proceedings started before Congress passed a law moving most class-action lawsuits to federal court. Full Story: Gift shop wants 'pay per click' lawsuit sent back to Arkansas court


 

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