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Monday, June 26, 2006

The Rumors of My Death Are Greatly Exaggerated

Nope not dead. There just hasn't been much news I care to comment on lately.

Ben Edelman did produce some nice research on Yahoo and Google PPC programs are being used by spyware/adware flks to pad their pockets - without users actually clickig on anything...

SEMPO is going to do another advertiser poll/study on click fraud - the question is will anything new com from it?

I've been in contact with Steve Malouf again and his sites are most likely being set on another defendant... One word for them - mediate!

So to recap - click fraud is still as big of an issue as it has been. The PPC networks are still prospering from advertiser's losses. And Google is still up to it's "That doesnt look like fraud/low quality clicks to us..." and the "You were never charged for those clicks anyway..." games.

VeriClix continues to grow and more and more members as we are well into the tripple digits. What can we say? We like helping advertiser's anyway we can. Unlike some PPC networks...

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