VeriClix: Free Pay Per Click Fraud Software Service
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 October 13, 2010 newsletter fraud news
VeriClix FAQ

Are there any requirements to use VeriClix?
What do I need in order to start auditing my PPC traffic for click fraud?
Where do I log in to view my click fraud monitoring and run reports?
What information can be viewed from each visit?
What determines the possibility of click fraud?
Am I notified when a visit becomes flagged as being possibly fraudulent?
Can I track visitors who use dynamic IP addresses or use proxy servers such as AOL?
Can I track multiple domains?
How long will archives be kept?
Why does VeriClix report different click amounts than the ad networks?

Support and Feedback: support@VeriClix.com


Are there any requirements to use VeriClix?

A: VeriClix is fully funded by our sponsors. The only requirement of users is that they provide their full contact information. Please, no gibberish in the form fields when you sign up. Any user providing gibberish or false data will be asked to provide their legitimate contact information or their account will be closed. Personal information provided to VeriClix is never sold to another party.

What do I need in order to start auditing my PPC traffic for click fraud?

A: There are only two steps you will need to complete to beginmonitoring your PPC campaigns:

1. Place at least one VeriClix tracking tag in the URL for the landing page in each of your PPC ads that you wish to track.

The current supported tags are:
vcn = represents the PPC network that the ad is on
vcad = the ad being tracked

Note: You can assign any value to the vcn or vcad variables, however there should never be any spaces in the vcn or vcad variables. To separate words use an underscore ( _ ).

Examples:
http:\\www.yoursite.com?vcn=google
http:\\www.yoursite.com/page.php?vcn=overture&vcad=blue_widgets
http:\\www.yoursite.com/page.asp?vcn=kanoodle&vcad=blue_striped_widgets&your_other_value1


2. Copy and past your specialized tracking code to the bottom of your landing page(s) just above the closing body tag </body>: (this is an example only)


Where do I log in to view my click fraud monitoring and run reports?

A: http://monitor.VeriClix.com/

What information can be viewed from each visit?

A: Currently the following is information is provided:

  • IP address (including dynamic IP addresses)
  • IP block owner
  • Geographic location
  • User agent
  • Query used
  • PPC ad that was clicked on
  • Keywords
  • Date
  • Time

What determines the possibility of click fraud?

A: In short, you do.

Rather than specifying for you what might be fraud and what might not be, we allow you to set and adjust your own variables as you see fit in monitoring for fraud. You have the ability to specify the number of clicks as well as a date range to either lessen or increase your monitoring thresholds.

Am I notified when a visit becomes flagged as being possibly fraudulent?

A: Yes, you are notified in real time by email.

Can I track visitors who use dynamic IP addresses or use proxy servers such as AOL?

A: Yes, users with dynamic IP addresses are tracked automatically and special reporting is in place to display all associated IP address. In addition, IP addresses for proxy servers, like AOL, are marked individually as such in your reporting.

Can I track multiple domains?

A: Yes, however you will need to use a different contact email address for each one. We are currently working on a single login solution for multiple domain management.

How long will archives be kept?

A: Twelve months. We do require there to be monthly tracking activity. An account with a 30-day period with no tracking activity may be removed. Contact will be made in good faith before removal happens.

Why does VeriClix report different click amounts than the ad networks?

A: It's possible for a user to click on your ad an use the back arrow before they reach your site to record a PPC hit or there could have been a technical problem with the ad network. It's also possible that whatever monitoring the PPC networks do could not be counting repetitive visits. Unfortunately they won't tell you how or if they are doing this, which is why you should be sending your own reports in. VeriClix tracks each PPC visit to your web site and may report PPC hit numbers different than the ad networks. If you see this to a high degree you should talk with your ad network rep.
    Jeff Martin in the News




    VeriClix in the News




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    VeriClix, a click fraud company, provides the only free pay per click fraud detection and auditing software services
    that monitor and report all pay per click activity from Google Adwords / Adsense, Overture, Kanoodle and all other CPC networks.