VeriClix Launches Free Pay Per Click Fraud Monitoring Service

“Advertisers already pay billions of dollars for their pay per click campaigns – we don’t believe they should have to pay to monitor for click fraud as well,” said Jeff Martin, founder of VeriClix.

Monitoring your PPC traffic has never been easier. VeriClix uses state of the art methods to tag Internet traffic as it comes into a site via your Pay Per Click campaigns. VeriClix then captures all of the pertinent information about the visit and all future visits, even a visit by the same machine using different IP addresses, through a pay per click network. VeriClix empowers advertisers to take control with the knowledge of what exactly is happening with their advertising dollars and provides more detail than the PPC networks are willing to share.

The web site also features information on VeriClix’s services as well as up to date click fraud news with commentary and an XML feed and newsletter to keep you up on the latest with VeriClix and industry-related news.

“We are very excited to announce the new Web site and services and look forward to sharing with those in our industry. VeriClix was built to empower the advertiser with the knowledge they need to effectively manage their pay per click campaigns and maximize their ROI,” Mike Waltman, co-founder of VeriClix.

About Pay Per Click Monitoring Services:
VeriClix pay per click fraud monitoring can detect and alert you to click fraud trends in real time. VeriClix reporting will show up to the second data on any PPC network including:
Google Adwords
Yahoo! Internet Marketing (Overture)
Kanoodle
Findwhat
and others...

If you have control over where the PPC ad sends the user (the forwarding URL), then you can use VeriClix for monitoring your PPC campaigns. The custom reports that VeriClix provides allows advertisers to run numerous detailed reports to provide the trend information they are looking for. VeriClix data can be exported into several different formats that are ready to be submitted to your Google Adwords, Yahoo! Search Marketing (Overture), Kanoodle or other pay per click representative.

In addition to the free services, VeriClix also offers co-branding opportunities so interactive and ad agencies can offer click fraud monitoring services to their clients. “This is a win-win situation. Agencies gain a new revenue stream from a service becoming more and more in demand and advertisers can feel confident that their agency partners are actively protecting their advertising investment,” said Martin.

About Pay Per Click Auditing Services:
VeriClix catalogs all your pay per click traffic from any and all PPC networks into our easy-to-use reporting area. You'll be able to login, build custom reports, set notification thresholds and compare clicks from all PPC networks.

When you login to your account you can build and manage custom reports for all campaigns from one interface. The customizable reports allow for easy comparison of all of your PPC data allowing you to effectively analyze and monitor the performance and trends in your PPC campaigns.

The best thing you can do is to know what normal traffic to your site looks like. Once you become familiar with your PPC performance trends, looking for fraudulent trends will not be as difficult.

About VeriClix:
VeriClix is a Dallas/Fort Worth based online company conceived and built by Jeff Martin and Mike Waltman to provide pay per click advertisers with all the information in regards to the activity of their pay per click ad campaigns - including the information PPC networks are not willing to share. For more information please visit – http://www.vericlix.com/

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